Where Data Strategy Meets Executive Decision.

13+

Years of Experience

QAR 20B+

Portfolio Built

20%

Revenue Growth Delivered

30%

RFaster Decision Cycles

Who I Am

Engineer by mindset. Strategic leader by impact.

Most organisations possess vast amounts of data. Very few have the decision-intelligence infrastructure required to act on it with speed, alignment, and confidence.

I build that infrastructure.

With over 13 years of experience advising leadership across QAR 20B+ real estate transformation initiatives and regional FMCG operations in Qatar, I bridge the gap between engineering precision and boardroom fluency. I do not merely deliver reports; I stay engaged through the decisions that shape strategy, operations, and market performance.

During the preparation for the 2022 FIFA World Cup, I served as the principal liaison between the Supreme Committee for Delivery & Legacy, FIFA, and my organisation’s board. I managed the high-stakes reporting and negotiations that ensured Qatar’s hosting commitments were met without compromising our portfolio's integrity.

My mandate is singular: transform analytics from a passive reporting function into an active, strategic capability that drives competitive advantage.

Feasibility & Investment Intelligence

Market data, regulatory analysis, and financial modelling that determine whether a project should proceed — and how to structure it for maximum return within authority requirements.

Portfolio Strategy & Optimisation

Reshaping asset portfolios based on performance intelligence, market positioning, and capital efficiency — not intuition or legacy assumptions.

Commercial Analytics & Target Architecture

Designing KPI frameworks and coverage models that align ground-level sales execution directly with high-level strategic commercial objectives.

C-Suite & Board Advisory

Translating analytical complexity into clear strategic choices — advising leadership on what the data means for the decisions that matter most.

Capabilities Built for the Boardroom.

The Decision Architecture

How I Work

01

Diagnose

I investigate the full landscape—market dynamics, commercial performance, regulatory exposure, and capital allocation. The diagnosis is never just about the data; it is about identifying the specific decisions that the data has been failing to inform.

02

Design

I architect the analytical frameworks, scenario models, and governance systems that translate diagnosis into a decision architecture leadership can actually use. Everything is built for the organisation’s real operating constraints, not textbook conditions.

03

Deliver

I present board-ready intelligence that collapses complexity into clear choices. The output is not just an analysis of the data, but a definitive recommendation on what leadership should do next, and why the timing matters.

Sector Expertise

Advisory practice across two capital-intensive industries

12+ Years

Real Estate & Portfolio Strategy

Advised C-level leadership on QAR 20B+ in development decisions. From feasibility studies that stress-tested project economics against Qatari regulatory requirements, to portfolio reshaping strategies that delivered a 20% revenue lift. Directly engaged with FIFA and Qatari government authorities on real estate readiness for the 2022 World Cup.

Current Focus

FMCG Commercial Analytics

Designing the commercial intelligence architecture — KPI target systems, coverage models, and data governance frameworks — that give leadership the confidence to set ambitious targets and the tools to hit them. Delivered 20% market coverage growth and 27% improvement in items per customer across 5 GCC markets (Qatar, KSA, UAE, Oman, Kuwait).

Let's Work Together

Ready to turn your data into decisions that move the business forward?

If you are building an analytics-led organisation and need an executive who can own that mandate end-to-end — from governance architecture to boardroom delivery — I want to hear from you.

Director of Decision Intelligence — available for strategic advisory, consulting, and executive roles across the GCC.