Where Data Strategy Meets Executive Decision.

13+

Years of Experience

QAR 20B+

Portfolio Built

20%

Revenue Growth Delivered

30%

RFaster Decision Cycles

Who I Am

Engineer by mindset. Strategic leader by impact.

Most organisations have data. Few have the decision intelligence infrastructure required to act on it with speed, alignment, and confidence.

I build that infrastructure — and I stay engaged through the decisions that shape strategy, operations, and performance, not merely the reports that describe them.

With 13+ years advising leadership across QAR 20B+ real estate transformation initiatives and regional FMCG operations in Qatar, I bring a rare combination of engineering precision, market intelligence, and boardroom fluency.

For the FIFA World Cup 2022, I served as the principal liaison between the Supreme Committee for Delivery & Legacy, FIFA, and my company's Chairman, Board, and CEO — leading monthly progress and readiness meetings, managing reporting and negotiations between both authorities, and ensuring Qatar's hosting commitments were met.

My focus is transforming analytics from a reporting function into a strategic capability that drives clarity, alignment, and competitive advantage.

Feasibility & Investment Intelligence

Market data, regulatory analysis, and financial modelling that determine whether a project should proceed — and how to structure it for maximum return within authority requirements.

Portfolio Strategy & Optimisation

Reshaping asset portfolios based on performance intelligence, market positioning, and capital efficiency — not intuition or legacy assumptions.

Commercial Analytics & Target Architecture

KPI frameworks, coverage models, and data-driven target systems that align sales execution with strategic commercial objectives.

C-Suite & Board Advisory

Translating analytical complexity into clear strategic choices — advising leadership on what the data means for the decisions that matter most.

My Approach

How I Work

01

Diagnose

Investegate the full landscape — market dynamics, commercial performance, regulatory exposure, and capital allocation — to identify precisely where value is being created, destroyed, or left uncaptured. The diagnosis is never just about the data. It's about the decisions that data has been failing to inform.

02

Design

Architect the analytical frameworks, scenario models, and governance systems that translate that diagnosis into a decision architecture leadership can actually use. Built for the organisation's real operating constraints — not textbook conditions.

03

Deliver

Present board-ready intelligence that collapses complexity into clear choices. Not just what the data says — but what leadership should do next, and why the timing matters.

Sector Expertise

Advisory practice across two capital-intensive industries

12+ Years

Real Estate & Portfolio Strategy

Advised C-level leadership on QAR 20B+ in development decisions — from feasibility studies that stress-tested project economics against Qatari regulatory requirements, to portfolio reshaping strategies that delivered a 20% revenue lift. Directly engaged with FIFA and Qatari government authorities on real estate readiness for the 2022 World Cup.

Current Focus

FMCG Commercial Analytics

Designing the commercial intelligence architecture — KPI target systems, coverage models, and data governance frameworks — that give leadership the confidence to set ambitious targets and the tools to hit them. Delivered 20% market coverage growth and 27% improvement in items per customer across multi-country operations.

Let's Work Together

Ready to turn your data into decisions that move the business forward?

If you are building an analytics-led organisation and need an executive who can own that mandate end-to-end — from governance architecture to boardroom delivery — I want to hear from you.

Strategic Analytics Leader available for advisory engagements, consulting, and executive roles across the GCC.