From engineer to strategic advisor to the C-suite.

The Foundation

An engineer who learned to advise boards.

I started as an Electrical Engineer — trained to find the precise cause of a system failure before touching a single component. That instinct never left me. It just found a larger system to work on: the way organisations make decisions.

For eleven years, I was the analytical backbone of one of Qatar's largest real estate groups. Not the analyst who sent reports upstairs — the one who sat in the room when the decisions were made, who modelled the scenarios before the board meeting, who told the Chairman what the data actually meant for the organisation's next five years. Over that time I helped direct more than QAR 20 billion in development decisions across 32 high-value projects, improving forecast accuracy by 25% and building the intelligence infrastructure that reduced executive decision cycles by 30%.

Most organisations have data. Few have the infrastructure to act on it with confidence. I build that infrastructure — and I stay until the decisions are made, not just until the report is delivered.

In 2012, that work expanded beyond the boardroom entirely. I was appointed as the principal liaison between my company's Chairman, Board, and CEO and two of the most demanding authorities in the world — FIFA and Qatar's Supreme Committee for Delivery and Legacy — managing the reporting, negotiations, and readiness commitments that connected our real estate portfolio to Qatar's obligations as a World Cup host nation.

Since 2024, I have brought that same discipline to FMCG — designing commercial intelligence systems, KPI architectures, and regional data governance frameworks that have delivered 20% market coverage growth and a 27% improvement in items sold per customer. The sector changed. The mandate did not: connect data to decisions that actually move the organisation.

2

Industries. One consistent methodology: data-driven decisions.

32

High-value real estate projects managed simultaneously

QAR 20B+

Portfolio Built

13+

Years of Experience

Chapter Three

2026 – Present

Analytics & Process Governance Lead — Regional

FMCG Organisation · Doha, Qatar

Architecting the regional data and governance infrastructure that enables executive decision-making across multi-country operations. Designing analytics models that move leadership from reactive reporting to proactive commercial intelligence — directly informing C-suite decisions on sales performance, resource allocation, and strategic planning.

Regional multi-country governance design

C-suite decision-support systems

- Cross-functional strategic alignment

Career Milestones

Three Chapters

Chapter Two

2024 – 2025

Commercial Intelligence & Sales Excellence

FMCG Organisation · Doha, Qatar

Built the commercial intelligence architecture that transformed how leadership set targets and measured performance — designing a data-driven KPI system from the ground up, connecting market intelligence to board-level strategic priorities, and establishing the governance that gave the commercial organisation confidence in its own numbers.

20% increase in market coverage

27% improvement in items sold per customer

Target methodology adopted as company standard

Strategic Intelligence & BI Lead — Real Estate & PMO

SAK Holding · Doha, Qatar ·

Served as the strategic intelligence function for a QAR 20B+ real estate portfolio across 32 projects — while simultaneously holding, for the full ten-year World Cup preparation period, the role of principal liaison between my company and both FIFA and Qatar's Supreme Committee for Delivery & Legacy. From 2012 through 2022, I managed all reporting, negotiations, and readiness obligations connecting our real estate portfolio to Qatar's hosting commitments — leading monthly progress meetings directly with both authorities and presenting outcomes to the company's Chairman, Board, and CEO throughout the entire preparation journey..

10-year FIFA & Supreme Committee principal liaison — full World Cup preparation cycle

Direct Chairman, Board & CEO advisory

QAR 20B+ portfolio · 32 projects · 25% forecast accuracy improvement

Chapter ONE

2012 – 2024

my education

Master of Science

Business & Management — Business Intelligence Analytics with Big Data

University of Essex · United Kingdom · 2022

Bachelor of Science

Electrical Engineering — Computer & Control Division

Port Said University · Egypt · 2010

Let's talk.

If you are building an analytics-led organisation and need an executive who can own that mandate end-to-end — from governance architecture to boardroom delivery — I want to hear from you.

Strategic Analytics Leader available for advisory engagements, consulting, and executive roles across the GCC.