my story
From engineer to strategic advisor to the C-suite.
14 years. Two capital-intensive industries. One consistent mandate: architect the data infrastructure that allows leadership to act with absolute confidence.
The Foundation
An engineer who learned to advise boards.
I began my career as a Computer Engineer — trained to isolate the precise root cause of a system failure before ever touching a single component. That instinct for structured diagnosis never left me. It simply found a larger, more complex system to work on: the way organisations make decisions.
For over a decade, I served as the analytical backbone for one of Qatar's largest real estate groups. I was not the analyst who sent reports upstairs. I was the strategist in the room when the decisions were made — modelling the scenarios before the board meeting, advising the Chairman on what the data actually meant for the organisation's next five years.
During that tenure, I directed more than QAR 20 billion in development decisions across 32 high-value projects, improving forecast accuracy by 25% and reducing executive decision cycles by 30%.
"Most organisations have data. Few have the infrastructure to act on it with confidence. I build that infrastructure — and I stay until the decisions are made, not just until the report is delivered."
In 2012, my mandate expanded beyond the boardroom entirely. I was appointed as the principal liaison between my company's Chairman, Board, and CEO and two of the most demanding authorities in the world — FIFA and Qatar's Supreme Committee for Delivery & Legacy. I managed the reporting, negotiations, and readiness commitments that connected our real estate portfolio to Qatar's obligations as a World Cup host nation, for the full ten-year preparation cycle.
Since 2024, I have brought that same discipline to the FMCG sector — designing commercial intelligence systems, KPI architectures, and regional data governance frameworks that have delivered 20% market coverage growth and a 27% improvement in items sold per customer.
The sector changed. The mandate did not: connect data to decisions that move the business forward.
2
Industries.
32
High-value real estate projects managed
QAR 20B+
Portfolio Built
14+
Years of Experience
Chapter Three
2026 – Present
Regional Lead, Decision Intelligence & Data Strategy
MBRF · Doha, Qatar
Architecting the regional data and governance infrastructure that enables executive decision-making across multi-country operations. Designing analytics models that move leadership from reactive reporting to proactive commercial intelligence — informing C-suite decisions on sales performance, resource allocation, and strategic planning.
Regional multi-country governance design
C-suite decision-support systems
Cross-functional strategic alignment
Career Milestones
Three Chapters
Chapter Two
2024 – 2025
Lead, Commercial Intelligence & Sales Excellence
MBRF · Doha, Qatar
Built the commercial intelligence architecture that transformed how leadership set targets and measured performance. Designed a data-driven KPI system from the ground up, connecting market intelligence directly to board-level strategic priorities, and established the governance that gave the commercial organisation absolute confidence in its own numbers.
20% increase in market coverage
27% improvement in items sold per customer
Target methodology adopted as company standard
Strategic Intelligence & BI Lead — Real Estate & PMO
SAK Holding · Doha, Qatar ·
Served as the strategic intelligence function for a QAR 20B+ real estate portfolio across 32 projects. Simultaneously, for the full ten-year World Cup preparation period, acted as the principal liaison between SAK Holding, FIFA, and Qatar's Supreme Committee for Delivery & Legacy — managing all reporting, negotiations, and readiness obligations, and presenting outcomes directly to the Chairman, Board, and CEO throughout the entire preparation journey.
10-year FIFA & Supreme Committee principal liaison — full World Cup preparation cycle
Direct Chairman, Board & CEO advisory
QAR 20B+ portfolio · 32 projects · 25% forecast accuracy improvement
Chapter ONE
2012 – 2024
Promoted to regional scope in January 2026 following the commercial results delivered in the prior role.
EDUCATION & CREDENTIALS
Master of Science
Business & Management — Business Intelligence Analytics with Big Data
University of Essex · United Kingdom · 2022
This degree formalised the bridge between analytical capability and strategic business management — combining data science, business intelligence, and organisational strategy into a single executive framework.
Bachelor of Science
Computer Engineering — Faculty of Engineering, Electrical Department, Computer Division
Port Said University · Egypt · 2010
The engineering foundation that shaped the analytical mindset: a discipline built on structured problem-solving, systems thinking, and precision diagnosis. Though administratively housed within the Faculty of Engineering alongside Electrical Engineering, the programme was a dedicated Computer Engineering curriculum.
The Academic Foundation
Professional Certifications
Project Management Professional (PMP)
Project Management Institute (PMI) · 2018
Machine Learning Specialization
Stanford University Online / DeepLearning.AI· 2023
Advanced Learning Algorithms
Stanford University Online / DeepLearning.AI· 2023
Google Data Analytics Professional Certificate
Google· 2022
Let's talk strategy.
If you are building an analytics-led organisation and need an executive who can own that mandate end-to-end — from governance architecture to boardroom delivery — I want to hear from you.